Those words from Antonio Perez, in a video message on Thursday, affirmed Kodak's commitment to helping customers grow their digital print business with its inkjet and electrophotographic toner portfolio.

Print, as the cornerstone of an integrated communications campaign, offers marketers a unique ability to reach consumers on a mass all the way through to a 1:1 basis. Digital print makes it possible for marketers to move from mass communication to mass customization. Digitally printed pieces personalized to each recipient contribute to greater ROI for a multimedia communications campaign that may include web, email or other components. By offering offset class digital printing with these other integrated services, print service providers become even more valuable to their customers as a provider of marketing services.

Digital print opens doors to a range of opportunities for print service providers to provide innovative services and applications to their customers. With a continuum of digital print solutions, for printers new to the technology or with years of experience, Kodak stands ready to work side by side with its customers as they seek to increase sales, loyalty and value.

Comments